Law Firm Marketing not for amateurs
I have been in the marketing business for over 35 years and it amazes me that some people actually turn away customers that can put money in their pockets. One industry group that does this all the time is attorneys. Bescuse they have an excellent education they tend to talk down to prospective clients. I was doing some law firm marketing for this client and when I interviewed him we discovered that he habitually makes statements that can turn a client off. As I completed this consulting project, we were able to modify his comments in a manner that no longer insulted the client. This simple suggestion saved and made this attorney big dollars.
