Experience is a Great Teacher When it Comes To Ad Banners
So you’ve worked out how to make web banners - now comes the tricky part of developing arresting and compelling ad banners. And are you reading this for me to tell you how to do this? I’m going to disappoint you, because you just can’t read up on how to do this. You need to go through a process of trial and error.
You see, ad banners are all unique. Your product and message is (or should) be unique. How it plays out to your market - only experience can tell you this. And learn from it. Adjust your messages accordingly.