Outsourcing SEO – Black Hat
Black Hat SEO practices are those methods highly discouraged by search engine companies. Black Hat SEO exploits technical loopholes in the search engine’s system and in it’s search algorithm. You could make a website without any useful content automatically rank abnormally high in a search engine’s results pages instantly if you indulge in this.
Although the instant top ranking results would be very tempting, Black Hat SEO aren’t much dependable in the long run since they are prone to being taken down by search engine companies and taken out of their search index. If outsourcing SEO, it would be wise to stay away from those that practice Black Hat SEO as that would put your site at a risk being taken away from the search index of search engines and in effect, losing whatever chance you had at gaining revenue through your site.